HumanComm :: Change Communication

Communicating Change

Communicating an organizational change is one of the important aspects of a change. HumanComm works with your organization’s change team to develop a holistic communications plan that will provide ongoing information and updates to your employees regarding your change initiative.

When communicating change, whether in writing or verbally, all communications should include the following:

The correct tone. Tone communicates management’s ability to successfully implement change and their confidence (or lack thereof) in completing the initiative.
Consistent message. Controlling the message for consistency across channels will communicate your leadership team’s ability to control a change initiative.
Content. Change communications should be honest, straightforward, and solution based.

Typically, information concerning a change initiative comes from a variety of channels: intranet, newsletter, emails from leadership, and verbally through the management team. While written communications can be edited and rewritten, verbal communications don’t allow that luxury. Depending on the scope of your change initiative, HumanComm may recommend training managers on how to communicate. In the era of email and instant messaging, training may also address writing in those formats.

Change initiatives can be difficult for organizations, because they create instability making employees unsure of their futures. Communications can help to create stability. The first step we suggest in the process is conducting an audit to determine if there are blocks within the organization's day-to-day communication flow.

With an effective, holistic communications approach to change, HumanComm will help your change process to go more smoothly.